inspirational

uplifting

Heartfelt

Lucid Sound and Picture was born when we filmed a 30-second movie theater ad for a little restaurant in downtown Santa Cruz.

We like to think of ourselves as an organic Santa Cruz business. After all, we are Slug Alum who set up our Lucid HQ just down the hill from UC Santa Cruz.

— Justin & Roby

The lucid tenets

We believe in collaboration.

We believe that our clients should be treated like a creative partner throughout the life of the project and beyond.

We believe in taking a journalistic approach to discover your story.

We believe that all the principals, methods, ideas, tricks, and tools that we learned over the years empower us with the expertise to craft any story.

  • LYNDA SANJURJO-RUTTER, THE BAY SCHOOL OF SAN FRANCISCO

    “Roby and Justin offered exceptional, creative and practical advice the entire way and improved upon a vision and script that was complex and challenging. This team is thoughtful, fast, open and creative, and I will reach out to them again for future video projects.”

  • Miller Maxfield, Inc., Strategic Communications & Public Affairs

    “Justin and Roby become personally involved with each project. They immerse themselves in the intricacies of the narrative and truly learn the client as part of their process. In that way, their ability to select shots, make edits and provide creative input becomes invaluable. They really are a part of our team!”

  • ANGELA PAGE, GLOBAL ALLIANCE FOR GENOMICS AND HEALTH

    “Lucid Sound and Picture delivered an extremely high quality product for us in record time. They managed to turn around uncut video from the other side of the country in under a week to contribute to an international video production project. ”

  • CHRISTINE LOWE, SANTA CRUZ VOLUNTEER CENTER

    “ I have greatly appreciated their attention to detail, creativity, and willingness to go the extra mile in order churn out the perfect product. They are incredibly meticulous, exceptionally dedicated to their craft, and fabulously patient.”

  • ALEXIS MORGAN, UCSC GENOMICS INSTITUTE

    “They came prepared to style our interview subject, they gave clear direction and were easy to work with. They were polite, efficient, friendly and professional.”

Justin at a green-screen set with a "Quiet on set" sign. Video equipment for Lucid's shoot surrounds Justin.