The Lucid Process
your brand has a unique story to tell
And we are committed to telling it.
We will guide you smoothly from the initial concept to the final moment you share it with the world.
We develop a strategy to connect you with your target audience and achieve your goals.
discover
step 1
First, we take the time to get to know your brand.
We learn about your origin, your values, and your goals, so that we can create a video that is entirely you.
We identify key messaging and generate concepts. We collaborate with you to refine your vision.
step 2
Its time to craft a compelling concept. We develop a clear theme and message that aligns with your brand. Depending on the project, this may involve creating a script for actors or voice-over narration. It could also mean writing a treatment for interviews where we tell your story through real people and their experiences.
the message
step 3
pre-production
Now we put the plan into action. In this phase, we create a detailed plan for the shoot, including location scouting, scheduling, casting, and coordinating all the moving parts to ensure a seamless production.
step 4
production
We’re highly adaptable based on the goals of your project. We bring your vision to life using the right equipment and team for your project and budget.
Whether it's a documentary-style video or a more scripted approach, we work tirelessly to exceed your expectations.
post-production
step 5
We work with you to bring the video to life — carefully selecting the best shots, refining the audio, and color-grading the footage to assemble a cohesive and visually-stunning video.
You will always have a chance to weigh-in throughout the process and before receiving the finished product.
release it
into the wild
step 6
We are always happy to provide extra support for those who need it, whether getting the specs right for Instagram, or getting the video SEO perfectly optimized for YouTube.
You can also leverage us simply to save time or make your life easier.
We provide our expertise in helping you get the most out of your video production.
