inspirational

uplifting

Heartfelt

Lucid Sound and Picture was born when we filmed a 30-second movie theater ad for a little restaurant in downtown Santa Cruz.

We like to think of ourselves as an organic Santa Cruz business. After all, we are Slug Alum who set up our Lucid HQ just down the hill from UC Santa Cruz.

— Justin & Roby

The lucid tenets

We believe in collaboration.

We believe that our clients should be treated like a creative partner throughout the life of the project and beyond.

We believe in taking a journalistic approach to discover your story.

We believe that all the principals, methods, ideas, tricks, and tools that we learned over the years empower us with the expertise to craft any story.

  • LYNDA SANJURJO-RUTTER, THE BAY SCHOOL OF SAN FRANCISCO

    “Roby and Justin offered exceptional, creative and practical advice the entire way and improved upon a vision and script that was complex and challenging. This team is thoughtful, fast, open and creative, and I will reach out to them again for future video projects.”

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Justin at a green-screen set with a "Quiet on set" sign. Video equipment for Lucid's shoot surrounds Justin.