inspirational
uplifting
Heartfelt
Lucid Sound and Picture was born when we filmed a 30-second movie theater ad for a little restaurant in downtown Santa Cruz.
We like to think of ourselves as an organic Santa Cruz business. After all, we are Slug Alum who set up our Lucid HQ just down the hill from UC Santa Cruz.
— Justin & Roby
The lucid tenets
We believe in collaboration.
We believe that our clients should be treated like a creative partner throughout the life of the project and beyond.
We believe in taking a journalistic approach to discover your story.
We believe that all the principals, methods, ideas, tricks, and tools that we learned over the years empower us with the expertise to craft any story.